PREPARE TO TALK TO A TYKE MAYBE HOW TO
So, how do you give a flawless media interview?ĭon’t just know your message, know how to deliver it As a result, poor interviews can cause animosity, resentment, embarrassment or allegations that you were ‘misquoted.’īut here’s the thing: you can’t be misquoted if you structure your thoughts and present them in a compelling way. This leaves reporters to select quotes that may not represent the main message or draw attention to a subject that wasn’t your intention. My interviewees have discussed controversial subjects, political opinions, monumental decisions and exciting announcements.īut the one thing I will always remember from my time as a reporter was how my interviewees responded to questions. And you can probably guess that those who communicated poorly were the ones who stood out the most.įar too often people overshare, under-prepared or give dull interviews that fall flat.
They should not be feared, avoided or perceived as a threat to your business, but rather as an opportunity to speak on important issues or greater messages.Įvery article, news package or soundbite requires a professional comment or an interview from a credible source to get the story rolling. If you’re ever contacted by the media to speak on a topic, the way you present your thoughts and ideas will impact how you and your organization are portrayed.Įssentially, you have the power to influence what will be written.Īs someone who has worked in the media, I have interviewed hundreds of individuals on a variety of topics.
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